Using the global fiber bundle model as a tractable scheme of progressive fr
acture in heterogeneous materials, we define the branching ratio in avalanc
hes as a suitable order parameter to clarify the order of the phase transit
ion occurring at the collapse of the system. The model is analyzed using a
probabilistic approach suited to smooth fluctuations. The branching ratio s
hows a behavior analogous to the magnetization in known magnetic systems wi
th second-order phase transitions. We obtain a universal critical exponent
beta approximate to 0.5 independent of the probability distribution used to
assign the strengths of individual fibers.