Impact of business type upon the adoption of quick response technologies -The apparel industry experience

The purpose of this study was to explore the impact of business type upon t he adoption process for quick response (QR) technologies in the apparel ind ustry. Using Rogers' (1983) innovation decision process model as our concep tual basis, we empirically investigated three stages of that process as it pertains to QR adoption: persuasion, decision, and implementation. In our s tudy of 103 US apparel manufacturers, we found business type to impact sign ificantly the firms' perceptions of benefits to be derived from QR. The per ceptions of these benefits, in turn, affected the apparel manufacturers' ad option of a QR strategy which, in turn, influenced their use of various QR technologies.