Models of program development have primarily focused on the internal organi
zational processes needed to plan, implement, and evaluate new service prog
rams. However creating an external demand for new programs by policy makers
, administrative bureaucracies, public health officials, and funders is cri
tical to establishing new programs. A series of deaths of seropositive yout
h and an absence of local service settings with staff trained to address th
e needs of youth living with HIV provided the impetus for Larkin Street You
th Center In particular; the agency had to overcome stigma associated with
having both substance use and mental health disorders to establish service
programs to recruit and mobilize staff within the agency and the local comm
unity and to establish a comprehensive housing program for symptomatic HIV-
infected adolescents. This article examines how a residential assisted care
facility for HIV-seropositive adolescents was established using organizati
onal strategic planning processes, problem solving, and social marketing fr
ameworks.