Special issue on the marketing/finance interface - Introduction

Authors
Zinkhan, GM Verbrugge, JA
Citation
Gm. Zinkhan et Ja. Verbrugge, Special issue on the marketing/finance interface - Introduction, J BUS RES, 50(2), 2000, pp. 139-142
Citations number
8
Categorie Soggetti
Economics
Journal title
JOURNAL OF BUSINESS RESEARCH
ISSN journal
01482963 → ACNP
Volume
50
Issue
2
Year of publication
2000
Pages
139 - 142
Database
ISI
SICI code
0148-2963(200011)50:2<139:SIOTMI>2.0.ZU;2-K