We consider the decay of a heavy flavour into an inclusive hadronic state X
of invariant mass m(X) small with respect to its energy E-X, m(X) much les
s than E-X. The electron spectrum and the hadronic mass distribution in sem
ileptonic b --> u decays, or the photon spectrum in b --> s gamma decays, a
ll require, close to their endpoints, a control over this region. This regi
on is affected both by non-perturbative phenomena related to the Fermi moti
on of the heavy quark and by perturbative soft gluon radiation in the final
state (Sudakov form factor). Fermi motion can be described by the shape fu
nction f(m*), which represents the distribution of the effective mass m* of
the heavy quark at disintegration time. We perform a factorization with a
simple technique in order to consistently separate perturbative from non-pe
rturbative effects. We find that the shape function, contrary to naive expe
ctations, is not a physical distribution, as it is affected by substantial
regularization scheme effects, controlling even the leading, double-logarit
hmic term. It factorizes, however, the bulk of non-perturbative effects in
lattice-like regularizations. Some non-perturbative effects are present in
the coefficient function even at leading twist, but they are expected to be
suppressed on physical grounds. Finally, we clarify a controversial factor
of 2 in the evolution kernel of the shape function. (C) 2000 Elsevier Scie
nce B.V. All rights reserved.