In "Ethics in the Sanctuary", Margaret Battin argues that traditional evang
elism directed to promoting religious belief, practice, and affiliation, th
at is proselytizing, is morally questionable to the extent that it involves
unwarranted paternalism in the interests of securing other-worldly benefit
s for potential converts. I argue that Christian evangelism is justified in
order to make the this-worldly benefits of religious belief and practice a
vailable to everyone, to bring about an increase in religious affiliation f
or the purpose of providing a more supportive social environment for Christ
ians, and to promote the survival of the institutional Church, which benefi
ts Christians and nonChristians alike by maintaining church property, provi
ding access to church buildings and doing liturgy visibly and publicly for
the sake of all people.