Cultural Theory distinguishes between myths of human and physical nature as
two integrated aspects of four cultural biases: hierarchy, egalitarianism,
individualism, and fatalism,These biases serve as individuals' key orienta
tions toward, for example, risk perception, public policy, and political pr
eference. Myths of human and physical nature draw upon different intellectu
al histories, and an epistemological merger between the two aspects is not
unproblematic. A self-administered mail survey of organized environmentalis
ts in Norway included the theory's graphical description of myths of physic
al nature and verbal descriptions of myths of human nature. The respondents
understood the logic of the myths of physical nature well and did not have
problems in ranking them, thereby disconfirming the theory's claim that an
y of the myths appear irrational from the perspective of any other. The emp
irical results show that respondents gave the highest priority to the hiera
rchical myth of physical nature and that they also endorsed the egalitarian
myth of human nature. Although this outcome may appear irrational from a t
heoretical perspective, the authors argue that (Grid/group) Cultural Theory
is best served by treating the myths of physical and human nature as logic
ally independent of one another.