Marketing cool (Thomas Frank, The 'Conquest of Cool': Business culture, counterculture, and the rise of hip consumerism, 1977)

Authors
Danesi, M
Citation
M. Danesi, Marketing cool (Thomas Frank, The 'Conquest of Cool': Business culture, counterculture, and the rise of hip consumerism, 1977), SEMIOTICA, 129(1-4), 2000, pp. 139-148
Citations number
14
Categorie Soggetti
General
Journal title
SEMIOTICA
ISSN journal
00371998 → ACNP
Volume
129
Issue
1-4
Year of publication
2000
Pages
139 - 148
Database
ISI
SICI code
0037-1998(2000)129:1-4<139:MC(FT'>2.0.ZU;2-1