Organizational theorists tend to homogenize what is, in reality, ct plurali
stic world, emphasizing the discovery of unifying principles that lend orga
nizational focus, legitimacy, and identity while downplaying some of the co
mplexity that pluralism often entails. In their original formulation, most
organizational theories have richness and depth in modeling pluralistic var
iety: over time, however, theorizing seems to have purchased parsimony and
generality at the cost of accuracy or realism. We revisit the dominant ques
tions from three influential paradigms-strategic management, institutionali
sm. and organizational identity-and explore alternative the prizing that ad
vantages pluralism.