The 2000 presidential primaries were among the liveliest in recent memory.
This article is the authors' first account of the changing fortunes of the
candidates from the Iowa caucuses through Super Tuesday. It is based upon t
he nomination phase of the Annenberg 2000 Election Surveys, a collection of
nearly 32,000 interviews conducted from November through March, nationwide
and in special-purpose state and regional studies, on a broad range of pol
itical science and communications questions. The analysis of dynamics is fa
cilitated by the survey's rolling cross-section design, in which the day of
interview is itself a product of random selection. This account emphasizes
the interplay between substantive and strategic contributions to the votes
cast at different points in the campaign, between evaluations of the candi
dates as people and policymakers, on the one hand, and judgments about the
candidates' chances of winning a party's nomination and the general electio
n, on the other. The pervasive influence of information is demonstrated. Th
e knowledge voters managed to acquire through the campaign informed both ki
nds of considerations. The weight voters gave such considerations depends o
n the store of information they managed to accumulate about the candidates.