The first article of the first issue of Antipode began with a declaration c
oncerning the values ascribed to publication and the nature of academic wor
k in geography. With that thirty-year-old declaration in mind, this essay r
eflects on aspects of these values as registered in British academic geogra
phy. It does so with particular reference to themes that have been raised i
n a number of recent debates, namely the questions of commodification/marke
tisation of and reflexivity in geographical research and scholarship.