Two studies tested the joint effects of goal orientation and task demands o
n motivation, affect, and performance, examining different factors affectin
g task demands. In Study 1 (N = 199), task difficulty was found to moderate
the effect of goal orientation on performance and affect (i.e., satisfacti
on with performance). In Study 2 (N = 189), task consistency was found to m
oderate the effect of goal orientation on self-efficacy and intrinsic motiv
ation. Results are discussed in relation to self-regulatory processes cued
by goal orientations, attentional resource demands, and the need to match g
oal orientations to the nature of the task.