This article considers an externality that affects a broad range of markets
, specifically markets when one set of firms sells some platform technology
such as a computer, video game console, or operating system, while another
possibly overlapping set of firms sells peripherals compatible with that p
latform, for example, computer software or video game cartridges. The exter
nality causes certain peripheral sellers to charge prices that are unprofit
ably high. That is, these firms could earn greater profits if only they cou
ld coordinate to charge lower prices. In many markets, such coordination is
possible; firms can contract, for example, or integrate. In markets based
on relatively new platform technologies, however, coordination will typical
ly be difficult. The article explains why and argues that intellectual prop
erty law can and should facilitate price coordination in these "emerging te
chnology'' settings.