Corporate greening as amoralization

This paper explores the moral dimension of corporate greening. Drawing on e xtensive case-study evidence from three organizational types, the propositi on is advanced that there is a tendency in corporations for greening to be accompanied by a process of amoralization, i.e. a lack of moral meaning and significance for organization members in relation to the natural environme nt. By presenting corporate greening in terms of issue selling, specific pr ocesses of amoralization are identified in the symbolic action and impressi on management behaviours of policy champions. Variations in these processes across organizational types are explored and potential explanations are ad vanced with recourse to the organizational politics, power and culture lite ratures. The implications of these Endings are discussed in the context of the actual and potential role played by morality in advancing corporate gre ening.