The purpose of this paper is to investigate patients' drug information pref
erences using a combination of quantitative and qualitative methods. Patien
t interviews (n=299) were conducted on general medical wards in three Londo
n teaching hospitals. The purpose was to refine and validate a quantitative
12-item scale, the Intrinsic Desire for Information (IDI), by interfacing
quantitative and qualitative data, and to explore the relationship between
this scale score and patient demographics.
The IDI-scale was subjected to factor analysis. Two secondary factors were
found in the IDI scale; a 5-item factor describing the extent of informatio
n desired and a weaker 3-item factor describing an inhibited desire for kno
wledge about illness/drugs. Reliability analysis and multiple regression an
alysis were undertaken.
Responses to open answer questions during the qualitative interviews were t
ranscribed at the bedside and imported into QSR NUD*IST software program fo
r coding and analysis. The methodology employed in this study involved impo
rting quantitative, summative data into a qualitative data base and re-anal
ysing both the quantitative and qualitative data to validate the scale. Age
was a predominant factor associated with patient desire for information, a
lthough the data suggest that educational and socio-economic status are als
o influential. Factor 1, the extent of information desired, may have value
in targeting receptive patients, or in identifying those who may be refract
ory to drug information. The refined tool could help health services to eff
ectively target information provision based on evidence, rather than suppos
ition.