The intent of this paper is to clarify and straighten out important misperc
eptions. Recently, the need for Stochastic Optimization in Design and Manuf
acturing Engineering has received increased recognition. The only technique
belonging in the realm of Stochastic Optimization that has been practiced
somewhat in industry is Taguchi Methods(TM). (Taguchi Methods(TM) and Robus
t Design(TM) are registered trademarks of the American Supplier Institute f
or Taguchi methodology. In this paper, Taguchi Methods or methodology is us
ed in the singular and without the trademark symbol, and mostly its acronym
, TM, is used.) However, Taguchi Method (TM) has been incorrectly promoted
by many as THE work process for attaining "a robust design," thus the use o
f Robust Design(TM) to stand for TM! This has caused great confusion since
much else is needed for designing a robust product. More serious is that si
mple mathematical fundamentals behind TM have not been fully clarified so t
hat its limitations and deficiencies would be obvious. Thus even greater co
nfusion exists amongst people who "learn" or hear of TM or are intended pra
ctitioners. Because of our extensive work on HPD (Holistic Probabilistic De
sign), which holistically treats Stochastic Optimization and thus includes
comprehensively and rigorously addressing robustness, we have gone beyond T
M capabilities. As byproducts, we can now demystify TM in a simple manner,
show its limitations dearly, and clarify TM's fallacy which essentially inv
alidates it as a technique! (C) 2000 Elsevier Science Ltd. All rights reser
ved.