This study examines water consumption characteristics in Casablanca and ana
lyzes approaches for sustainable water demand management. Research procedur
es involve the development and estimation of water demand models for the re
sidential/commercial, industrial, and institutional sectors; forecasts of w
ater demand to 2010; and simulation of the effects of a complex of water co
nservation methods on the forecasted demands. The results indicate that res
idential/commercial water demand its weakly responsive to price changes (el
asticity = -0.448) while institutional water demand is slightly more respon
sive (elasticity = -0.648). The conservation approaches used in the simulat
ions included public education, plumbing code revisions to require use of w
ater conservation devices, leak detection and repair, pricing policy, meter
ing, and pressure reduction. The results indicate that considerable saving
in water use can be attained through a comprehensive water demand managemen
t program.