Materials for liquid crystal displays with reduced power consumption

A significant reduction of the power consumption of a liquid crystal displa y can be achieved either by application of a lower driving voltage or - eve n more effectively - by use of a holographically structured reflective scat tering type of display without colour filters. The first option requires st rongly polar materials with extremely high reliability, the second one new types of liquid crystals with a birefringence as high as possible in order to optimize the scattering effect. A molecular modeling based method for th e prediction of reliability parameters is presented.