Prepare your company for global pricing

Authors
Narayandas, D Quelch, J Swartz, G
Citation
D. Narayandas et al., Prepare your company for global pricing, SLOAN MANAG, 42(1), 2000, pp. 61
Citations number
14
Categorie Soggetti
Management
Journal title
SLOAN MANAGEMENT REVIEW
ISSN journal
0019848X → ACNP
Volume
42
Issue
1
Year of publication
2000
Database
ISI
SICI code
0019-848X(200023)42:1<61:PYCFGP>2.0.ZU;2-9
Abstract
The supplier that does its homework on geographic idiosyncrasies and compet itive environments can suggest improvements to a customer's proffered globa l contract that benefit both enterprises.