Simplicity marketing: Relieving customer stress in the digital age

Authors
Citation
J. Maas, Simplicity marketing: Relieving customer stress in the digital age, SLOAN MANAG, 42(1), 2000, pp. 97-97
Citations number
1
Categorie Soggetti
Management
Journal title
SLOAN MANAGEMENT REVIEW
ISSN journal
0019848X → ACNP
Volume
42
Issue
1
Year of publication
2000
Pages
97 - 97
Database
ISI
SICI code
0019-848X(200023)42:1<97:SMRCSI>2.0.ZU;2-U