AGAINST THE GODS - THE REMARKABLE STORY OF RISK - BERNSTEIN,PL

Authors
WINER RS
Citation
Rs. Winer, AGAINST THE GODS - THE REMARKABLE STORY OF RISK - BERNSTEIN,PL, Journal of marketing, 61(3), 1997, pp. 112-113
Citations number
1
Categorie Soggetti
Business
Journal title
Journal of marketing → ACNP
ISSN journal
00222429
Volume
61
Issue
3
Year of publication
1997
Pages
112 - 113
Database
ISI
SICI code
0022-2429(1997)61:3<112:ATG-TR>2.0.ZU;2-M