MARKETING - FROM ADVERTISING TO ZEN - AMBLER,T

Authors
Citation
Le. Pelton, MARKETING - FROM ADVERTISING TO ZEN - AMBLER,T, Journal of marketing, 61(3), 1997, pp. 115-116
Citations number
1
Categorie Soggetti
Business
Journal title
ISSN journal
00222429
Volume
61
Issue
3
Year of publication
1997
Pages
115 - 116
Database
ISI
SICI code
0022-2429(1997)61:3<115:M-FATZ>2.0.ZU;2-4