This paper examines the evolution of the employability agenda of New Labour
through the lens of one of its main policy vehicles for melding welfare re
form and active labour market policies: Employment Zones. The transition fr
om prototype to fully fledged Employment Zones is used to examine whether t
hey represent a progression in 'joined up policy' and the ability to 'think
the unthinkable' in bringing about an active benefits system. Our reading
of the policy documentation suggests a reversal of some of the progressive
tendencies within the prototypes, in particular signalled by the switch fro
m voluntary to mandatory participation for clients.