Wb. Pearce et Ka. Pearce, Extending the theory of the Coordinated Management of Meaning (CMM) through a community dialogue process, COMMUN TH, 10(4), 2000, pp. 405-423
CMM is a communication theory that has most often been used as an interpret
ive heuristic in interpersonal communication contexts. Within the past 5 ye
ars, however, CMM has guided the work of the Public Dialogue Consortium, a
not-for-profit organization involved in a multiyear, citywide collaborative
community action project. This project has extended CMM from an interpreti
ve to a practical theory and from interpersonal to public contexts. This es
say describes the coevolution of the theory and practices that occurred in
that project, strongly confirming the utility of treating communication as
the primary social process-CMM's central thesis. Six other CMM concepts, in
cluding coordination, forms of communication, episode, logical force, perso
n position, and contextual reconstruction, were also significantly elaborat
ed. Appropriately for a practical theory (Cronen, 1995a, p. 231), the exten
sions of CMM include both new forms of practice and additions and refinemen
ts to its grammar for discursive and conversational practices. Copyright (C
) 2000 International Communication Association.