In 3 experiments, kindergarten and second-grade children's retention was ex
amined in the context of 2 distinctiveness manipulations, namely, the von R
estorff and bizarre imagery paradigms. Specifically, children learned lists
of pictures (Experiments la and Ib) or interactive images (Experiment 2) a
nd were asked to recall them 3 weeks later. In Experiments la and Ib, disti
nctiveness was manipulated perceptually (changing colors) and conceptually
(changing categories or switching to a numeral), whereas in Experiment 2, d
istinctiveness concerned the interaction (common or bizarre) between the re
ferents. The results showed that (a) older children retained more informati
on than younger children, (b) younger but not older children failed to bene
fit from numerically distinct information, and of distinctiveness in other
domains facilitated children's retention. These results highlight the impor
tance of distinctive information in children's retention.