MEXICAN AND LATINO MEDIA BEHAVIOR IN LOS-ANGELES - THE 1996 ELECTION EXAMPLE

The news coverage in the daily Latino and mainstream newspapers in Los Angeles, the top U.S. Latino market, was intense for 3 days immediate ly following the 1996 U.S. presidential election. Points of study in t his article include (a) an exploratory content analysis of the front-p age news articles in each paper (b) a framing analysis of the election news for the 3 days after the election, and (c) how the newspaper add ressed the growing importance of the Latino vote in U.S. national elec tions. As the Hispanic media expand in the United States, the study of the attitudes adopted by Mexican-American journalists assumes greater importance.