Sterols are important molecular components of the plasma membranes of eucar
yotic cells. Using deuterium NMR spectroscopy in conjunction with statistic
al mechanical modelling, we present a unifying picture of how the evolution
-engineered differences in molecular chemistry between cholesterol and its
precursor lanosterol are manifested in the physical properties of model mem
branes in terms of molecular order and phase equilibria. Cholesterol optimi
zes the stability of a particular membrane phase, the liquid-ordered phase,
that is a liquid and at the same time exhibits high molecular conformation
al order.