In this contribution the norm of reciprocity is defined as a basic internal
motivation. Using formal tools of game theory, a model of social utility f
unction is presented. The reciprocity model predicts that social actors sho
uld reciprocate costs and benefits they receive, even when there are costs
in conforming to the norm. Hypotheses about actors' behavior, expectations
and evaluations are derived from the model. The hypotheses were tested in a
n experimental situation, the reciprocity game, consisting of a prisoner's
dilemma game (PD) followed by a dictator game (DG). The sample was composed
of 74 Italian undergraduate students. In line with the model's predictions
, the experimental results showed that participants reciprocate the behavio
r of the opponent in the PD. In the DG, if the opponent cooperated, partici
pants gave back an almost equal share, whereas if the opponent defected, pa
rticipants gave a minimal amount. These reciprocity effects are modulated b
y individual differences in the concern for reciprocity. Copyright (C) 2000
John Wiley & Sons, Ltd.