The impact of firms' export orientation on the export performance of high-tech small and medium-sized enterprises

Authors
Francis, R Collins-Dodd, C
Citation
R. Francis et C. Collins-dodd, The impact of firms' export orientation on the export performance of high-tech small and medium-sized enterprises, J INT MARK, 8(3), 2000, pp. 84-103
Citations number
31
Categorie Soggetti
Economics
Journal title
JOURNAL OF INTERNATIONAL MARKETING
ISSN journal
1069031X → ACNP
Volume
8
Issue
3
Year of publication
2000
Pages
84 - 103
Database
ISI
SICI code
1069-031X(2000)8:3<84:TIOFEO>2.0.ZU;2-K
Abstract
The authors provide empirical support for the importance of a proactive exp ort orientation in driving export success in the uncertain high-tech enviro nment. Regression analysis demonstrates that proactive and conservative exp ort strategies and motivations produce opposite effects on multiple measure s of export performance for these small and medium-sized Canadian high-tech firms in the information technology and telecommunications sector.