A key emergent property of the primary visual cortex (V1) is the orientatio
n selectivity of its neurons. The extent to which adult visual cortical neu
rons can exhibit changes in orientation selectivity is unknown. Here we use
single-unit recording and intrinsic signal imaging in V1 of adult cats to
demonstrate systematic repulsive shifts in orientation preference following
short-term exposure (adaptation) to one stimulus orientation. In contrast
to the common view of adaptation as a passive process by which responses ar
ound the adapting orientation are reduced, we show that changes in orientat
ion tuning also occur due to response increases at orientations away from t
he adapting stimulus. Adaptation-induced orientation plasticity is thus an
active time-dependent process that involves network interactions and includ
es both response depression and enhancement.