We demonstrate the magnitude dependence of electromagnetically induced tran
sparency, in a three-level cascade scheme in rubidium, on the probe and cou
pling field polarizations. We show that this dependence is due to the prese
nce of the degenerate magnetic sublevels and the strengths of their relativ
e dipole matrix elements. It is shown that this can lead to modified absorp
tion profiles when electromagnetically induced transparency is used for spe
ctroscopic purposes. We present theory that is in good agreement with our e
xperiments.