Gender stereotypes after thirty years: A replication of Rosenkrantz, et al. (1968)

This study is a partial replication of the 1968 investigation by Rosenkrant z, Vogel, Bee, Broverman, and Broverman of gender stereotypes among college students. Like the students studied 30 years ago, male and female particip ants in this study showed very high agreement about the typical characteris tics of men and women. However, current participants identified significant ly fewer gender stereotypes than did those in the earlier study. In contras t to the participants in the original study, current participants judged th e traits they associated sith women to be significantly more socially desir able, in general, than the traits they associated with men.