Industrial experiments often involve many variables, of which only a few ar
e expected to be important. Typically a sequential design approach is used
in which a screening phase is followed by a more detailed design on a subse
t of the variables. Screening designs are usually highly-fractionated facto
rials or Plackett-Burman designs; the subsequent stages usually involve fol
ding over the Plackett-Burman design, augmenting the fractional factorials,
or a completely new less-fractionated factorial using a subset of the orig
inal variables. In all of these designs, the alias structure can cause diff
iculties in detecting the correct model. This paper examines the foldover p
roperties of the Plackett-Burman versus those of three-quarter fractional f
actorials, comparing and contrasting the efficacy of these two alternative
approaches relative to convergence to an a priori known correct model. The
results suggest that an initial fractional factorial (that can be subsequen
tly extended to a three-quarter fraction) supports better model identificat
ion than the Plackett-Burmann design (with subsequent full foldover). Copyr
ight (C) 2000 John Wiley & Sons, Ltd.