In order to promote atom efficiency in synthesis and to avoid the generatio
n of environmental waste, the use of stoichiometric amounts of condensing r
eagents OF excess substrates should be avoided. In esterification, excesses
of either carboxylic acids or alcohols are normally needed. We show that t
he direct condensation of equimolar amounts of carboxylic acids and alcohol
s can be achieved with the use of hafnium(IV) salts, such as commercially a
vailable hafnium(IV) chloride and hafnium(IV) tert-butoxide. The present me
thod can be applied to direct polyesterification and may be suitable for la
rge-scale operations.