A meta-analysis of response rates in Web- or internet-based surveys

Authors
Cook, C Heath, F Thompson, RL
Citation
C. Cook et al., A meta-analysis of response rates in Web- or internet-based surveys, EDUC PSYC M, 60(6), 2000, pp. 821-836
Citations number
68
Categorie Soggetti
Psycology
Journal title
EDUCATIONAL AND PSYCHOLOGICAL MEASUREMENT
ISSN journal
00131644 → ACNP
Volume
60
Issue
6
Year of publication
2000
Pages
821 - 836
Database
ISI
SICI code
0013-1644(200012)60:6<821:AMORRI>2.0.ZU;2-G
Abstract
Response representativeness is more important than response rate in survey research. However, response rate is important if it bears on representative ness. The present meta-analysis explores factors associated with higher res ponse rates in electronic surveys reported in both published and unpublishe d research. The number of contacts, personalized contacts, and precontacts are the factors most associated with higher response rates in the Web studi es that are analyzed.