Managing the capture of individuals viewing within a peoplemeter service

Authors
Gill, J
Citation
J. Gill, Managing the capture of individuals viewing within a peoplemeter service, INT J MAR R, 42(4), 2000, pp. 431-438
Citations number
3
Categorie Soggetti
Economics
Journal title
INTERNATIONAL JOURNAL OF MARKET RESEARCH
ISSN journal
14707853 → ACNP
Volume
42
Issue
4
Year of publication
2000
Pages
431 - 438
Database
ISI
SICI code
1470-7853(200024)42:4<431:MTCOIV>2.0.ZU;2-3
Abstract
This paper reviews the research practices that need to be implemented on a TV viewing peoplemeter panel to ensure that panel members' individual viewi ng is accurately captured. The paper draws on the author's extensive experi ence with panel management both in the UK and with peoplemeter services acr oss a number of countries.