Ethics and marketing management: A retrospective and prospective commentary

Authors
Chonko, LB Hunt, SD
Citation
Lb. Chonko et Sd. Hunt, Ethics and marketing management: A retrospective and prospective commentary, J BUS RES, 50(3), 2000, pp. 235-244
Citations number
82
Categorie Soggetti
Economics
Journal title
JOURNAL OF BUSINESS RESEARCH
ISSN journal
01482963 → ACNP
Volume
50
Issue
3
Year of publication
2000
Pages
235 - 244
Database
ISI
SICI code
0148-2963(200012)50:3<235:EAMMAR>2.0.ZU;2-S
Abstract
The Authors thank the Journal of Business Research for awarding its Quality and Impact in Marketing Scholarship Award to our 1985 article, "Ethics and Marketing Management. " In this article, provide a retrospective that exam ines how subsequent research has extended our findings and provide a prospe ctive that suggests directions for future research. (C) 2000 Elsevier Scien ce Inc. All rights reserved.