We consider an operation on subsets of a topological vector space which is
closely related to what has been called the inverse addition by R.T. Rockaf
ellar. Applied to closed convex sets, it appears as the operation correspon
ding to the addition under polarity. However, our study is not limited to t
he convex case. Crucial tools for it are the gauges one can associate with
a subset. We stress the role played by asymptotic cones in such a context.
We present an application to the calculus of conjugate functions for one of
the most fruitful dualities for quasiconvex problems. We also present an e
xtension of the well-known rule for the computation of the normal cone to a
convex set defined by a convex inequality.