Artificial neural network decision support systems for new product development project selection

Authors
Thieme, RJ Song, M Calantone, RJ
Citation
Rj. Thieme et al., Artificial neural network decision support systems for new product development project selection, J MARKET C, 37(4), 2000, pp. 499-507
Citations number
24
Categorie Soggetti
Economics
Journal title
JOURNAL OF MARKETING RESEARCH
ISSN journal
00222437 → ACNP
Volume
37
Issue
4
Year of publication
2000
Pages
499 - 507
Database
ISI
SICI code
0022-2437(200011)37:4<499:ANNDSS>2.0.ZU;2-8
Abstract
The authors extend and develop an artificial neural network decision suppor t system and demonstrate how it can guide managers when they make complex n ew product development decisions. The authors use data from 612 projects to compare this new method with traditional methods for predicting various su ccess outcomes for new product projects.