Food origin as an event - Local food and global knowledge. Notes on the possibility of food research in the Internet age

When origins become events, the everyday and ordinary (and the familiar) be come celebrated, foodways researchers within European ethnology face new ch allenges. It becomes necessary to go beyond the description of changing foo d habits, to ask what the cultural basis of such alterations might be. Base d on selected examples, particularly those provided by how local food tradi tions are transformed by the Internet, this essay addresses the role of kno wledge, its global transfer and its influence on the surviving conditions o f daily cultural interaction. The focus here lies in the semantics of the n ew "glocal" economies and argues for an analysis of the rhetoric used in it s presentation and the competency in daily interactions.