Integrating the health services and insurance industries, as health mainten
ance organizations (HMOs) do, could lower expenditure by reducing either th
e quantity of services or unit price or both. We compare the treatment of h
eart disease in HMOs and traditional insurance plans using two datasets fro
m Massachusetts. The nature of these health problems should minimize select
ion. HMOs have 30% to 40% lower expenditures than traditional plans. Both a
ctual treatments and health outcomes differ little, virtually all the diffe
rence in spending comes from lower unit prices. Managed care may yield subs
tantial increases in measured productivity relative to traditional insuranc
e.