A basic theoretical concept of rubber friction on rough surfaces is present
ed that relates the frictional force to the dissipated energy of the rubber
during sliding stochastic excitations on a broad frequency scale. It is sh
own that this is of high relevance for tire traction and allows for a predi
ction of the likely level of friction of tread compounds on the basis of vi
scoelastic data.. The impact of both, the frequency dependent loss- and sto
rage modulus on the frictional force during sliding of tires on rough track
s, is demonstrated quantitatively for different sliding velocities. The eff
ect of the surface roughness of road hacks is described by three characteri
stic surface descriptors, i.e., the fractal dimension and the correlation l
engths parallel and normal to the surface. These descriptors can be obtaine
d from a fractal analysis of the road texture via stylus- or laser measurem
ents. In particular, it is shown that the applied model of rubber friction
is in agreement with the classical friction data of Grosch, who found a bro
ad maximum for the friction coefficient with increasing sliding speed. The
broadness of the friction maximum is shown to be directly related to the br
oadness of the roughness scale of the surface.