Conventional oral health education is not effective nor efficient. Many ora
l health programmes are developed and implemented in isolation from other h
ealth programmes. This often leads, at best to a duplication of effort, or
worse, conflicting messages being delivered to the public. In addition, ora
l health programmes tend to concentrate on individual behaviour change and
largely ignore the influence of socio-political factors as the key determin
ants of health. Based upon the general principles of health promotion this
paper presents a rationale for an alternative approach for oral health poli
cy. The common risk factor approach addresses risk factors common to many c
hronic conditions within the context of the wider socio-environmental milie
u. Oral health is determined by diet, hygiene, smoking, alcohol use, stress
and trauma. As these causes are common to a number of other chronic diseas
es, adopting a collaborative approach is more rational than one that is dis
ease specific. The common risk factor approach can be implemented in a vari
ety of ways. Food policy development and the Health Promoting Schools initi
ative are used as examples of effective ways of promoting oral health.