This paper uses a complex adaptive systems view to examine two different or
ganizational responses to turbulent complex environments. We examined the i
nternal make-up of eight organizations that saw their environment the same
way - as rapidly changing, complex and requiring aggressive change strategi
es Half of these organizations chose a complexity absorption response to en
vironmental turbulence, and half chose a complexity reduction response to e
nvironmental turbulence and complexity. The organizations pursuing a comple
xity absorption response outperformed those organizations with complexity r
eduction responses.