Two paired-associate memory experiments were conducted to investigate verba
l coding in olfactory versus nonolfactory cognition. Experiment 1 examined
the effects of switching/not switching odors and visual items to words betw
een encoding and test sessions. Experiment 2 examined switching/not switchi
ng perceptual odors and verbal-imagine versions of odors with each other. E
xperiment 1 showed that memory was impaired for odors but not visual cues w
hen they were switched to their verbal form at test. Experiment 2 revealed
that memory was impaired for both odors and verbal-imagine cues when they w
ere switched in format at test and that odor sensory imagery was not access
ed by the instruction to imagine a smell. Together, these findings suggest
that olfaction is distinguished from other sensory systems by the degree of
verbal coding involved in associated cognitive processing.