Competence-based theories and marketing - Starting point for redefining marketing's role in strategic management

Authors
Freiling, J
Citation
J. Freiling, Competence-based theories and marketing - Starting point for redefining marketing's role in strategic management, ADV APPL B, 6, 2000, pp. 147-176
Categorie Soggetti
Current Book Contents
Journal title
ADVANCES IN APPLIED BUSINESS STRATEGY, VOL 6, PT A → ACNP
ISSN journal
07496826
Volume
6
Year of publication
2000
Part
A
Pages
147 - 176
Database
ISI
SICI code
0749-6826(2000)6:<147:CTAM-S>2.0.ZU;2-8