The idea that careful analysis leads to better decisions is pervasive in re
search on decision making. Intriguingly, results raise the possibility that
thinking about reasons for decisions before deciding may degrade decision
quality. This paper reports the results of a laboratory study which examine
d whether task characteristics critically influence the effects of thinking
about reasons on decision quality. We found that explicit reasoning degrad
ed judgement quality, objectively measured, on an 'intuitive' task. However
, we also found that explicit reasoning enhanced performance on an 'analyti
c' task. Copyright (C) 2000 John Wiley & Sons, Ltd.