On the use of structural equation models for marketing modeling

Authors
Steenkamp, JBEM Baumgartner, H
Citation
Jbem. Steenkamp et H. Baumgartner, On the use of structural equation models for marketing modeling, INT J RES M, 17(2-3), 2000, pp. 195-202
Citations number
28
Categorie Soggetti
Economics
Journal title
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
ISSN journal
01678116 → ACNP
Volume
17
Issue
2-3
Year of publication
2000
Pages
195 - 202
Database
ISI
SICI code
0167-8116(200009)17:2-3<195:OTUOSE>2.0.ZU;2-E
Abstract
We reflect on the role of structural equation modeling (SEM) in marketing m odeling and managerial decision making. We discuss some benefits provided b y SEM and alert marketing modelers to several recent developments in SEM in three areas: measurement analysis, analysis of cross-sectional data, and a nalysis of longitudinal data. (C) 2000 Elsevier Science B.V. All rights res erved.