We show that the external habit-formation model economy of Campbell and Coc
hrane (1999) can explain why the Capital Asset Pricing Model (CAPM) and its
extensions are better approximate asset pricing models than is the standar
d consumption-based model. The model economy produces time-varying expected
returns, tracked by the dividend-price ratio. Portfolio-based models captu
re some of this variation in state variables, which a state-independent fun
ction of consumption cannot capture. Therefore, though the consumption-base
d model and CAPM are both perfect conditional asset pricing models, the por
tfolio-based models are better approximate unconditional asset pricing mode
ls.