Dealing with synthetic molecules the connection with optical design in Natu
re resides in the way the self-ordering of molecules affects the optical pr
operties of condensed matter. In this paper we show the different nature of
optical properties as a function of the specific molecular packing in crys
talline samples and vacuum sublimed films. On the other hand, investigating
the optical behaviour of synthetic molecular ensembles can shed light on t
he understanding of natural optical designs as, conversely, the optical des
ign in nature can help in the fabrication of molecular architectures with s
pecific optical characteristics. The optical properties of organic conjugat
ed materials are determined by the effective intermolecular interactions in
the solid and are, therefore, highly dependent on the specific molecular p
acking. We show that in the model system of alpha -sexithienyl (T-6) the or
igin of fluorescence is excitonic in molecularly ordered single crystals, w
hile it is due to molecular aggregates in the case of polycrystalline thin
films. Molecular aggregates are due to a modified local molecular packing,
which can be induced and controlled by acting on the sublimation conditions
during the film growth. The energy transport and photoluminescence quantum
yield in vacuum sublimed thin films of Tg are investigated as a function o
f temperature in the range 30-300 K. The photoluminescence absolute quantum
yield of intrinsic bulk excitons and molecular aggregate states is measure
d with a home-built experimental apparatus based on an integrating sphere,
which allows photoluminescence quantum yield and electroluminescence quantu
m yield measurements in the temperature range 5-400 K. The photoluminescenc
e quantum yield of the molecular aggregates placed below the exciton band s
pans from 0.1 to 5% in the temperature range 300-30 K. In the same temperat
ure range, the quantum efficiency of the intrinsic excitons increases by a
factor of two from 0.4 to 1%. Therefore, in organic thin films both the opt
ical emission spectral properties and quantum yield depend on the relative
concentration of molecular aggregates formed during the growth process.